Privacy Policy

1. Information We Collect

We may collect information that you provide directly to us, information collected automatically through your use of our website and services, and information obtained from third parties where applicable. This may include:

• Contact details, such as name, email address, phone number, and business information, submitted through forms or correspondence.
• Account and service-related information provided when engaging with our data analysis or decision-support services.
• Technical data, such as IP address, browser type, device identifiers, and usage patterns collected through cookies and similar technologies.
• Any other information you voluntarily choose to share with us, including in support requests or feedback.

2. How We Use Information

Information collected may be used for purposes including, but not limited to:

• Providing, maintaining, and improving our services, including AI-driven data analysis and reporting.
• Responding to inquiries, requests, and support needs.
• Communicating updates, service notices, and, where permitted, marketing information.
• Monitoring, analysing, and securing our website and systems against misuse or unauthorised access.
• Complying with applicable legal, regulatory, and contractual obligations.

3. Legal Basis for Processing

Where applicable data protection law requires a legal basis for processing personal data, we aim to rely on one or more of the following: your consent, the necessity of processing to perform a contract with you, compliance with a legal obligation, or our legitimate interests in operating and improving our business, provided such interests are not overridden by your rights and freedoms.

4. Sharing of Information

We do not sell personal information. We may share information with:

• Service providers and contractors who perform functions on our behalf, subject to appropriate confidentiality and security obligations.
• Professional advisers, regulators, or authorities where required by law or necessary to protect our legal rights.
• Any successor entity in connection with a merger, acquisition, or sale of business assets, subject to applicable legal safeguards.

We require third parties with whom we share information to implement reasonable safeguards for its protection.

5. Data Security

We implement administrative, technical, and organisational measures designed to protect information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is entirely secure, and we cannot guarantee absolute security.

6. Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Policy, unless a longer retention period is required or permitted by law. Criteria used to determine retention periods may include the duration of our relationship with you, legal or regulatory requirements, and the resolution of any disputes.

7. Your Rights

Depending on your jurisdiction, you may have rights regarding your personal information, which may include the right to access, correct, delete, restrict, or object to certain processing, as well as the right to data portability and the right to withdraw consent where processing is based on consent. To exercise any such rights, please contact us using the details provided on our Contact page.

8. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to operate effectively, remember preferences, and analyse usage. You can typically manage cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our website.

9. International Data Transfers

Where information is transferred to or processed in a country other than your own, we aim to ensure that appropriate safeguards are in place consistent with applicable data protection requirements.

10. Children's Privacy

Our services are intended for business use and are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so that we can take appropriate action.

11. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of such third parties, and we encourage you to review their respective privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any updates will be posted on this page with a revised "Last updated" date. We encourage you to review this Policy periodically.

13. Contact Us

If you have questions, concerns, or requests relating to this Privacy Policy or our data practices, please get in touch via the details provided on our Contact page.